Figuring out the best way to market books is proving to be quite the challenge and everyone — and I do mean everyone — has an idea or two they will share on how to get ‘er done.
So far I haven’t achieved success but I am beginning to believe that I’m finally moving in that direction. I think it is like raising kids. What may work for one family doesn’t necessarily work for the next one. Also you won’t necessarily know if your parenting worked until it’s too late to do anything about it.
I found that book marketing is eerily similar. What works for one author isn’t necessarily going to work for the next and I’ve usually spent money before I discover that it isn’t working.
I spent money on internet marketing that got lots of hits on the old website but no sales that I could see. I shared rent on a tent at a craft fair and the only thing I got out of that was wet. I have sent out press releases to no avail. I am currently trying another approach that I will report on after I’ve had time to gather results.
What I really wanted to share was not my failures at marketing but the fun end of writing — the writing part.
Last year I took part in an interesting writing challenge, National Novel Writing Month (NaNoWriMo). I started the novel I’m currently working on — Zombie Moose of West Bath Maine. The concept was a lark to see if I could and found that I couldn’t write a book in a month without preparation. Doesn’t mean I didn’t enjoy the experience (unlike marketing books.) I did learn that you can’t just decide to jump in and a 50,000 word novel would appear at the end.
I would encourage anyone wanting to engage in this writing challenge to join in after preparing first. Gary McLaren has published a really good list of 11 things you can do to get ready for NaNoWriMo. Go check it out.